INKS

PROJECT: Create a business based on a random word, and design the brand identity and apply design onto multiple items that relate to the business. APPROACH: Inks is a house music lounge. My inspiration came from the varying, unpredicted forms of an ink drop: it spreads gradually within a boundary, just like the emotional and physi- cal vibe from music and alocohol within a body. The visual identity of the brand was created from the video of ink drop in water I shot.